Masterson’s 10 year old rye whisky is distilled in Canada by Alberta Distillers, for 35 Maple Street in California. A similar arrangement exists with Whistlepig in Vermont – although in that case, Whistlepig does extra cask finishing of the Alberta Distillers whisky. As far as I know, 35 Maple Street simply selects the casks it wants from Alberta Distillers, and then bottles them immediately.
35 Maple Street has a long history in the California wine industry. The Masterson’s name comes from Bat Masterson, a larger-than-life adventurer of the American old west – and one who, like this whisky, was born in Canada (and inspired a certain amount of controversy). You can read more about the history of this whisky at CanadianWhisky.org.
Ironically, coming from an American producer, it actually has to be imported back into the Canada to be sold here. That said, the LCBO website correctly identifies the country of origin of this whisky as Canada (while citing 35 Maple Street as the producer). I couldn’t help but notice that all the bottles on the shelf at my local LCBO have a blacked-out statement on them (contrast enhanced to reveal on the right).
I won’t belabour the point, but a lot of commentators (on both sides of the border) don’t particularly like the lack of clarity around country of origin in how this whisky is presented by 35 Maple St. The LCBO magic marker solution is novel, though. 😉
Like with Canadian Club 100% Rye (also made by Alberta Distillers), Masterson’s 10 yo is a straight 100% unmalted rye whisky. This means that enzymes have to be added to help break down the rye starch into sugar for fermentation. A common enough practice in Canada (especially for Alberta Distillers, who produce their own enzymes).
In keeping with the U.S. “straight” designation, the whisky used for the Masterson’s brand is matured in virgin charred oak barrels – giving it a bolder taste than what you normally find in most Canadian rye whiskies. It is bottled at 45% ABV (also unusual for Canada). It currently sells for $105 CAD at the LCBO – which makes it one of the most expensive Canadian ryes (although that again is probably due in part to the re-importation issue).
Here is how it compares to other Canadian rye whiskies in my Meta-Critic database:
Alberta Premium: 8.22 ± 0.58 on 11 reviews ($)
Alberta Premium Dark Horse: 8.61 ± 0.37 on 15 reviews ($)
Canadian Club 100% Rye: 8.33 ± 0.42 on 14 reviews ($)
Canadian Rockies 21yo: 8.99 ± 0.29 on 7 reviews ($$$)
Caribou Crossing Single Barrel: 8.61 ± 0.42 on 10 reviews ($$$$)
Crown Royal Monarch 75th Anniversary: 8.76 ± 0.50 on 9 reviews ($$$)
Crown Royal Northern Harvest Rye: 8.58 ± 0.35 on 16 reviews ($$)
Forty Creek Confederation Oak (all batches): 8.77 ± 0.42 on 18 reviews ($$$)
Gibson’s Finest 18yo: 9.03 ± 0.35 on 10 reviews ($$$$)
J.P. Wiser’s 18yo: 8.66 ± 0.40 on 14 reviews ($$$)
J.P. Wiser’s Legacy: 9.02 ± 0.35 on 15 reviews ($$)
J.P. Wiser’s Red Letter: 8.86 ± 0.36 on 11 reviews ($$$$)
Lot 40: 8.91 ± 0.36 on 20 reviews ($$)
Masterson’s Straight Barley: 10yo 8.58 ± 0.61 on 7 reviews ($$$$)
Masterson’s Straight Rye 10yo: 8.88 ± 0.41 on 17 reviews ($$$$)
Masterson’s Straight Wheat 12yo: 8.63 ± 0.23 on 9 reviews ($$$$)
Whistlepig 10yo: 8.85 ± 0.43 on 15 reviews ($$$$)
Whistlepig The Boss Hog (all batches): 8.82 ± 0.28 on 9 reviews ($$$$$)
As you can see, Masterson’s 10yo rye gets a very high score for this class.
My bottle is from the recent batch 015. Here is what I find in the glass:
Nose: Very woody nose, with tons of oak. Lots of fruit, with bananas, peaches, apricots – and even pineapple. The rye has a sweet and light floral element to it, like cherry blossoms (I’m also getting some raspberry now). The sweetness is almost candied in fact. There is vanilla of course, and something dry, like seasoned tobacco or tannic tea. Pepper. Faint solvent note, more like toluene than the typical acetone. Very rich and deep rye nose, it’s a pleasure to keep coming back to it.
Palate: It is all sweet honey, vanilla and caramel up front. Then tons of zingy spice hit you – with hot cinnamon and all spice, mixed with pepper. It packs quite a kick, and has that candied cinnamon sensation of Swedish fish (which I like). The fruity and floral elements re-enter and linger afterwards. Interestingly, both black and red licorice make an appearance. A vague earthiness also shows up, with that tobacco note again. Good mouthfeel, leaves you wanting more.
Finish: Very long (for a Canadian rye whisky). Pepper and cinnamon lead off, but then fade as the sweet fruits and some brown sugar come in. The tobacco note lingers throughout, with some definite leather now. Frankly, there are a lot of the palate notes coming and going during the finish on this one – very tasty, and surprisingly complex.
I can see why this a top-ranked whisky in my database – it is a very impressive presentation. The virgin oak cask aging in particular is really adding to the character here. Is it worth the retail price here in Canada (as an imported product)? Perhaps not, but I am happy to have my bottle. Like many here though, I wish Alberta Distillers would release quality products like this directly into the home market.
Most reviewers of this whisky are extremely positive, such as Jason of In Search of Elegance, Davin of Canadian Whisky, Jim Murray, and S.D. of Whiskey Reviewer. More moderately positive are Geoffrey and John of Whisky Advocate and Josh the Whiskey Jug. The least positive review I’ve seen comes from Chip the Rum Howler (and a number of reviewers on Reddit). Mark Bylok of Whsky Buzz explores the various batches of Masteron’s. Sadly, batch 015 doesn’t score as well as most of the others in his assessment (making wonder what I might have missed out on by not buying a bottle sooner).