The Canadian Club Chairman’s Select 100% Rye is an interesting innovation to the somewhat staid CC line of whiskies.
The premier U.S. spirits-maker Beam was acquired by Japan’s Suntory early last year (and with it, the well-known CC brand, which was in Beam’s stable at the time). This set the stage for a shake-up of the Canadian whisky scene, as Suntory already owned Alberta Distillers – which is a premium source of Canadian rye whisky. After much careful experimentation with this Alberta source stock by the Beam-Suntory craft makers in Kentucky, a new straight rye whisky was born – under the popular CC label. You can read more about the fascinating story of its creation in Davin de Kergommeaux’s blog post on the Whisky Advocate site.
What’s surprising to me is the price – at $27.45 CAD (list price) at the LCBO, this CC 100% Rye whisky is priced the same as the somewhat entry-level CC Reserve. But it is frequently on sale for $25.95, which is even cheaper than even the regular base CC (aka CC Premium). And it clearly does a lot better than the entry-level CC whiskies in my Meta-Critic dataset:
- Canadian Club Premium ($26.35): 7.28 (±1.22 on 11 reviews)
- Canadian Club Reserve 9yo ($27.45): 8.07 (±0.54 on 4 reviews)
- Canadian Club Classic ($28.45): 8.35 (±0.37 on 10 reviews)
- Canadian Club 100% Rye ($27.45, on sale $25.95): 8.66 (±0.38 on 5 reviews)
To put those numbers in context, the average Meta-Critic score in my database for all Canadian whiskies is 8.44. That puts the CC 100% Rye at well above average, despite having one of the lower price points in the whole dataset.
What is interesting to me is the taste – this is a fabulous straight rye whisky in my view, far belying its budget price. I have brought this one out during structured whisky tastings at my house, and have surprised quite a number of my guests once I revealed the price.
In those sessions, I have always done direct head-to-head (nose-to-nose?) comparisons to the popular Lot 40 from Corby – also a 100% Canadian Rye, priced at $40 at the LCBO, with a Meta-Critic score of 8.97 (±0.26 on 10 reviews). Surprisingly, it tends to be an equal wash of who prefers the CC 100% Rye and who favours the Lot 40. Invariably, most agree that the Lot 40 has a better nose, but a number of people have commented that they like the more “fruity” body of the CC 100% Rye (i.e., it’s more fruit-forward on the palate).
Personally, I don’t think you can’t go wrong with either – although the Lot 40 does have more to offer the experienced Rye drinker. But at this bargain-basement price, I would definitely encourage every Canadian whisky drinker to give this one a shot.
As always, interested to hear your feedback below.